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Want to have your best launch ever – without the overwhelm or burnout?

You can...with

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What if you could launch your programs and products into the world in a way that was amazing for both your bank balance and your body, mind and soul?

What if you could bring sacred, spiritual tools to the table, while also implementing the most effective launch systems, workflows and sales funnels?

And what if you were so beautifully aligned with your launch goals that you could attract more dream customers than ever before, and manifest results in a way that felt (almost) effortless?

Having an aligned, ease-filled, abundant launch – one that makes you feel amazing – isn’t just a pipe dream. It truly is possible…

... you just need to know how.

Presenting

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What is Launch Mastery?

Launch Mastery is a group coaching program for those who want next-level strategy and support in their launching.

You’ll learn, step-by-step, how to deliver SUCCESSFUL and SUSTAINABLE launches — that is, launches that are highly lucrative and achieve amazing results… but that don’t burn you out, and that don’t rely on sleazy sales tactics that make you feel totally ick. (Because what’s the point in making a million bucks, if you don’t also FEEL a million bucks?)

Why focus on launching?

Simple: if you’ve got a product or program to sell, you’re in possession of a business asset that could be worth six — or even seven — figures over its lifetime.

… Yet most people aren’t making anywhere near that kind of income. And on top of that, they’ve been doing launches in a way that completely burns them out.

So even though their product might have hundreds-of-thousands-of-dollars of potential mileage in it, they don’t have the strategies — or the energy — to actually generate that profit…..

...Which is a giant waste. And a sure-fire way to end up stuck in the ‘hours for dollars’ paradigm, hating your business.

‘So why not just listen to one of the millions of free webinars out there on launching?’

Because all the so-called ‘gurus’ are only preaching one way of launching: push. Harder and harder, louder and louder.

And if things aren’t working or you’re not getting the results you want… well, you’re simply not pushing hard enough! Or there’s something wrong with you! Or you should get up three hours earlier each morning and give up Game of Thrones.

Which is fine if you’re a 30-something male with no kids and no commitments (or a very understanding wife!).

But what about those of us who actually want to enjoy life — including our kids, our families, and our free time — AS WELL AS making a great income?

What about those of us who DON’T want to be chained to our computers, who are tired of overwhelm, and who are sick of feeling resentful of our businesses? Surely there’s a better way?

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‘But what if I straight up hate launches,
and don’t want to do them in my business at all?’

No worries, that’s your choice.

But know that ‘live’ launches are the fastest way to:

// Earn more money,

// Get more freedom, and

// Actually enjoy your business (and life) again.

(And yep — they beat Evergreen launches, hands down.)

Launch Mastery will show you a new way to launch.

 

This program takes all the effort, guesswork, stress, and trial and error out of your launching.

We focus purely on the strategies and techniques that are proven to work (and leave out all the stuff that’s just ‘trendy’, or that doesn’t convert, or that makes you feel like like a douche).

It’s about making your ‘asset’ work for you — so that you can live the lifestyle you’ve always dreamed of, and generate the kind of income you’ve always longed for.

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So the belief that launches are ‘hard’, ‘tough’ or ‘gruelling’? That’s a choice.

The idea that launches are ‘optional’? That’s a choice too (but only if you choose for your business to continue on the way it’s always been).

And the idea that launches don’t ‘pay off’? Well, once you know how, they’re actually the most reliable route to a six (or even seven) figure payday.

It’s time to discover a better way to launch.

It's time to change the comversation about launching
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Being organised, prepared and having systems in place that you know work and you trust is invaluable when you're launching an online course, which is exactly what Kathryn teaches in her courses. Only that, there's always a spiritual element to Kathryn's work that gives you the extra support needed to keep believing in yourself and the launch process.

Samantha Hannah

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Kathryn has the ability to cut through all the drama and help you create a launch plan that feels strategic, smart, AND oh so aligned to your gifts and purpose. I used to bounce around from one idea to the next in my business with no real structure, and now with Kath in my corner I'm able to channel my energy into impactful work that actually speaks to my ideal clients needs and desires. Kathryn has given me the roadmap and the tools to build a sustainable business that creates a real impact rather than just an online "one-hit wonder," and I'm so grateful to have her as my mentor.

Britny West

Imagine a launch that looks like this…

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You feel organized, yet completely free and flexible. You know exactly what you’ve got to do and when to do it. (Even better – you know that your strategies will work.)

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And because you’re vibing so damn high, you’re attracting the customers, the clients, the opportunities and yes, the money, that have so often eluded you in launches past. In fact, you’ve broken through to a level that you’d almost started to believe wasn’t possible for you.

You experience more ease and more abundance (on all levels) than ever before.

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So what is your ‘inner launch goddess’?

Well, you know your feminine essence that is the best, most powerful, abundant and confident version of yourself? That's your inner launch goddess.

And boy is she a force to be reckoned with.

In Launch Mastery, you’ll learn how to bring her to the table – to powerfully channel your feminine essence – while also implementing the masculine systems, structures and funnels that free up your time and energy for other things.

It’s all about uniting the two sides of ourselves – the yin with the yang, the strategy with the soul, the ‘doing’ with the divine surrender – so that everything (EVERYTHING) can flourish.

Any of these sound familiar?

They’re a sure-fire sign you’ve been denying your inner launch goddess.

Bianca

Bianca joined Launch Mastery as a seasoned launcher looking to up-level. Here’s what she thought of the program

“Launch Mastery caught my eye last year but I wasn't quite ready for it. This time around I was and I wasn't disappointed. I loved all of it but I especially loved the live calls. They made me show up and do the work.

The Launch Mastery materials are an excellent follow up from the e-Course Launch Formula and it has helped me take the stress out of launching and look forward to the process.  

I know that when I launch again I'll be much less stressed and have a better framework for my launch.

I love that Kathryn brings launching and soul together. In the past, I always felt overwhelmed and 'pushed' by the masculine nature of launches. I now know better.

If you're looking to make your launches less stressful and more soulful, this program is for you. Launching doesn't have to feel icky, it can feel beautiful.

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Launch Mastery is about fusing:

The left-brained, masculine systems required for profitable launching…

  • Sales funnels and business structures that put as many things as possible on autopilot.
  • Clear launch timeframes that ensure everything gets done with ease (and without the last minute panic attacks!).
  • Streamlined workflows that free you up to get back to your zone of genius.
  • Effective marketing strategies that feel genuine and authentic for both you and your audience.
  • A profit plan that ensures you’re not leaving money on the table.

With the right-brained rituals that make you feel good, and that turn you into a magnet for abundance.

  • Cultivating the intense manifesting power of pure, unwavering alignment.
  • Using your inner energy fields to rapidly attract ideal clients and financial abundance.
  • Making strategy decisions with complete confidence, thanks to your intuition.
  • Truly taking care of yourself (in the way that your body and soul have been craving for far too long)
  • Harnessing the power of flow and momentum, to ensure everything feels as effortless as possible.

The whole program is designed to slide seamlessly into your life and business…

You’ll have all the support you need.

We go through this journey together. In our private community, you’ll have myself, my team, plus a whole circle of other women around you to support and cheer you on.

We kick-off with a Welcome Ritual.

We’ll get this experience off to the best start possible with an online ‘opening ceremony’, complete with intention setting, initiating our sacred online container and setting the energy for the next 12 weeks and beyond.

8 LIVE Launch Circles (a.k.a. group coaching calls).

Got questions? Craving connection? Want to pick my brain on something? In these weekly hour-long calls, you’ll have the chance to get all your burning questions answered, while also immersing in the heart-soaring experience of holding space with like minded women. (With strategy and soul in equal measures, these calls are the perfect embodiment of the yin/yang fusion.)

Bonus Facebook Live Streams

I’ll doing live streams in the Facebook forum on the regular to take you through specific activities, expand on themes of that week’s lesson or answer questions and just connect with you.

Learn in your lounge room.

The online platform means you can access the materials wherever and whenever suits you. (And they’re yours to download and keep forever.)

Always there for you.

This system will work for your next launch... and the one after that... and the one after that. Simply dip back in whenever you need a refresher.

Get access to Lesson 0 as soon as you sign-up

Dive into some foundational content and get yourself set-up for success.

The journey starts February 14th 2018

So you can start experiencing the difference from your very next launch.

Of course, launching in a way that honours your spirit does NOT mean turning your back on data, or conversion metrics, or any of that stuff.

I still have the systems, sales funnels and support structures in place that helped me create a multiple 6-figure business. (Embracing my soulful side does NOT mean I’m no longer a Type A!)

In fact, those systems work even better now — because they’re set up to support the stuff that matters.

But the beauty is in the balance.

The more I look after myself, the more success I achieve. The more I nurture my yin, the more impact my yang actions make. The more structures I have, the more surrender is possible.

These days, when I have a tough launch or get sick, it’s the masculine systems I’ve got in place that allow me to still have a six-figure launch, even while struck down by illness and confined to bed.

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my philosopy these days is simple:

When we, as women, bring our full goddess selves to the table, we can move mountains.

So to NOT bring that power to our launches is doing ourselves, our businesses, our families – heck, the entire Universe – a massive disservice.

Because it means we are not showing up as the divine, sacred, powerful beings we truly are. And you, me, all of us deserve better than that.

So in a nutshell, Launch Mastery
= Left-brained launch strategy +
Right brained potent alignment and magnetism

And to be clear, this isn’t just a “general framework” that still leaves you wondering what the heck you should do. I literally spell out for you EXACTLY what you need to do to uplevel your launches, show how to do it, then give you all the tools, templates, calculators and rituals that you need to make it happen.

If you’ve been wanting to bring more ‘soul’ to your ‘strategy’, this program is literally the best of both worlds.

The Launch Mastery Curriculum

The program has 9 lessons.

You’ll receive Lesson 0 as soon as you sign-up and the rest of the lessons are delivered over 12 weeks from the 14th February with some implementation weeks spread over the three months.

Here's what we cover:

Dive into:

  • An overview of the program, and your first introduction to the Launch Mastery method
  • How your innate feminine and masculine sides are influencing your launches (even if you’re not yet aware of it)
  • Where are you pushing too hard? Where are you not making enough headway? Delve into the shadow side of launching
  • Set your intention for the journey ahead (and set yourself up for success)
  • Create your own sacred space, so that your external environment reflects your goals (and increases your ability to reach them)

WANT A DETAILED COURSE BREAKDOWN?

Click here to download an in-depth overview

Plus, you’ll also get these beautiful bonuses…

Channel Your Ideal Client

Did you know that all those spiritual tools and rituals you love so much can also be used to intuit the dreams and desires of your ideal customers? In this bonus interview with Guest Goddess Kelly-Ann Arthur, you’ll learn how to tune in to your tribe in a way you’ve never seen before, for potent insights that will transform your marketing.

4 Guided Meditations

With these launch specific guided meditations, you’ll be able to select a track based on the stage of your launch and what you need help with. Simply press play, surrender... and transform.

Here’s a cheeky peek of what’s inside the course…

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And a glimpse of our
Guest contributors…

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Rachel MacDonald

Bright-Eyed & Blog-Hearted

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Melissa Sandon

Soul Leader School

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Sora Surya No

sorasuryano.com.

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Kelly-Ann Arthur

The Confident Change Maker Mastermind

AND a special goddess gift in the mail!

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(Yep – a real-life snail mail gift to help you plan your launch, and fully step into your feminine flow.)

You'll receive a gorgeous goddess manifesto print, and your very own tactile launch planning kit complete with a strategy map and cards.

And then there’s our private community…

I’ve been running online communities for a while now, and take great pride in cultivating a space of the utmost support and inspiration.

The Launch Mastery community is the safe, sacred space you crave to share your business and launching journey.

Forget about the cringe-worthy “This isn’t a sales pitch, but…” posts you see in other groups (which fool no one). Here, the energy is markedly different – a truly hustle-free zone, with nothing but support and soul.

With all our members already having products or programs, you can rest assured that everyone will be at a similar stage of business – meaning, all questions, feedback and ideas are going to be incredibly relevant and appropriate to you.

And I will also be highly present in there (along with my ‘Community Queen’).

This isn’t one of those programs where you sign up and then never hear from the instructor again. I’ll be in the group frequently – answering questions, offering insights, and sharing behind-the-scenes stories and advice from my own launches. (It’s the next best thing to picking my brain over a mug of chai!)

With such active leaders – all hell-bent on helping you achieve your launch vision – you truly get an unprecedented level of hands-on support in this private community.

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“Kathryn has taught me amazing laser focussed strategy that made launching and running my eCourse (and all the challenges that come up with launching!) easy to deal with and I felt fully supported on the journey. You’ll be part of an incredibly supporting, focussed, likeminded community of women who you can share your journey with and learn from.”

Serena Sandstrom

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“I was buried in client projects while my own business lay neglected with no clear goals or strategic direction. To say I was feeling overwhelmed was an understatement, so when the opportunity to work 1:1 with Kath came up, of course I jumped in with both feet – and the change was immediate. I’ve doubled my mailing list in a very short time, I’ve honed my high end packages – and they’re selling like hotcakes – and I’ve finally got projects completed that I’d been stalling on for way too long – all while serving my clients! Kathryn is a caring, generous, highly intuitive and amazingly focused business mentor who makes you feel anything is possible. If you have the chance to work with Kathryn, do it. You won’t regret it.”

Amie Turner

So all up you’re getting…

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Complete access to all 9 lessons
(including videos, PDFs, worksheets, templates, calculators, tools, and more)

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Membership in our online community, for ongoing support and sisterhood

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Entry to our online ‘Welcome Ritual’ in the first week, to set yourself up for the energy shifts to come

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High level advice and support from myself

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Access to 8 live group coaching calls over the 12 weeks – where you can ask questions, learn from other women’s journeys, and receive guidance. (Recordings will be added to the membership site if you can’t attend live.)

meditations

4 guided meditations, for you to download and keep

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Bonus Interview: How to channel your ideal customer with Kelly-Ann Arthur.

experts

Interviews with leading e-Course creators and launch goddesses (including Rachel MacDonald, Melissa Sandon and Sora Surya No).

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Lifetime access to the content, the community, and all future upgrades

and a very special gift in the mail!

Most Flexible Option:

Early Bird Price

Best Value Option:

Early Bird Price

THREE PAYMENTS

$574 AUD /month
(Normally $799/month)

(+ GST for
Australian Residents)

ONE PAYMENT

$1497 AUD (Normally $1997 AUD)

(+ GST for
Australian Residents)

enrolment closes in:

Day
Hour
Minute
Second

(All prices are in Aussie dollars – which makes it a total steal for our US friends! It equates to approximately $1518 in USD but please check xe.com for daily currency rates.)

The tools and techniques you’ll learn in this program will help you earn more and feel better through every single launch you have… ever. Which means it’s the kind of program that will pay for itself, over and over (and over) again.

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Craving even more support and 1:1 guidance?

Join the Inner Circle Launch Incubator
next-step

This 12-week experience is an upgrade designed for women who are serious about creating a launch-based passive income business.

On top of the standard Launch Mastery program, you’ll also get one-on-one sessions, monthly accountability and group coaching calls, small group workshops, soul and energy healing, strategy sessions, personalised feedback and advice, and so much more.

It’s akin to a mastermind program, but with one focused objective — to help you create and deliver your most successful launch ever, in just 3 months.

Please note: This upgrade opportunity is limited to just 10 women.

There are currently 10 9 spots remaining.

All up, the Inner Circle experience includes 5 hours of 1:1 time with me, plus close to 2 days of intimate group coaching (in addition — of course — to the 10+ hours of live group calls during Launch Mastery itself).

There is so much included with this bonus, but as it is a high-touch, high-intensity opportunity, it’s not for everybody. 

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Join the ‘Inner Circle’...

Most Flexible Option:

Join the Inner Circle

Get Launch Mastery AND the Inner Circle Upgrade

(Including the full Launch Mastery program, PLUS 5 hours of 1:1, 2 days of small group coaching, healing sessions and more.)

$1599 AUD month

THREE PAYMENTS

(+ GST for
Australian Residents)

Best Value Option:

Join the Inner Circle

Get Launch Mastery AND the Inner Circle Upgrade

(Including the full Launch Mastery program, PLUS 5 hours of 1:1, 2 days of small group coaching, healing sessions and more.)

$3997 AUD

ONE PAYMENT

(+ GST for
Australian Residents)

My
Goddess-to-Goddess Guarantee

This program is the absolute essence of my heart and brain, distilled into digital form. Which is to say: I believe in the quality, integrity and insane usefulness of the tools and techniques you’ll find within, 150%.

I want YOU to feel this supreme level of confidence and satisfaction too, which is why I’m offering you a complete money-back guarantee when you enrol in Launch Mastery…

This is my promise to you, goddess to goddess…

If you enter this program and aren’t satisfied by the extreme value you find within, I will refund you your full purchase price with no questions asked (less a small admin fee to cover processing and gift postage costs).

Refund requests should be submitted within 21 days of our kick-off date and sent to our customer service manager Mel– you’ll find her at admin@kathrynhocking.com

I do, however, ask that you give the materials a go first. (As we all know, no program – no matter how amazing – ever works without implementation.) So you will need to send through the completed exercises for the first lesson to be eligible for the refund. (Which means refunds will not be considered before the course starts.)

Launch Mastery is your kinda thing if…

  • You’ve launched a couple of times (heck, even a couple of hundred times) but you’re not getting the kind of results you want.
  • Or perhaps you’ve got a program or product that you want to launch, and want to make sure you do it right the first time.
  • You’re tired of trying to “push and hustle” your way to success – you’d rather do it with ease and flow.
  • You’ve often found yourself wishing you could run your business and launch your products in a way that actually fuels and uplifts you, not depletes you.
  • Work-life balance is super important to you… even if you’re not great at getting it right.
  • You’re open minded, keen to look at your launches in a new way, and are ready to bring your whole self to the (business) table.
  • You’re spiritual, enjoy dabbling in spirituality, or are curious to dip your toes in.
  • You’d love to experience more alignment – you know how (freaking) important it is to make sure your inner and outer selves are aligned if you want to experience breakthrough results.

And this is not your jam if…

 

  • You don’t like ‘woo’ or spiritual stuff, and aren’t open to trying new things.
  • You want a ‘prescription’ for launching, and aren’t prepared to learn how to use your intuition and follow your gut.
  • You value profit at all costs. (Launch Mastery is about achieving abundance in all areas of your life – not just your bank balance.)
  • You’re after a hyper-masculine, pushy, hustle-based launching system. #NuffSaid

PLEASE NOTE: Launch Mastery is a launching program for people who already have a program or product. If you’d like help developing your program, I’ve got you covered over here.

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Kathryn combines soulful advice, expert business clarity, and laser focus. Seeing how she runs her own business and getting behind-the-scenes access to her launch strategy and program design has been invaluable to me as I build my own e-course.

She has the unique ability to curate a community of like-minded entrepreneurs that provides not only a forum to learn and expand from some amazing women, but that also offers a safe space to share my fears, failures and successes without judgment.

Working with Kathryn has expanded my potential in ways I could not have reached on my own.

Danielle Omar

Meet your
leading launch ladies...

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Kathryn Hocking

Creatress and Program Director

That’s me! I’m the creatress & leader of the program.

Dubbed the ‘e-Course queen’ by the Australian media, I’ve successfully guided hundreds of people through my seven online training programs. As an e-Course Coach, Launch Strategist, qualified trainer, and the Director of kathrynhocking.com, I lead the e-Course Launch Formula each year – meaning, my left-brained logical credentials are unimpeachable.

As for my spiritual side? Well, that’s been a more recent revelation, and a journey that has fulfilled and inspired me in ways that I almost can’t describe (and that are still unfolding). I am currently completing a practitionership in soul and energy healing medicine to help my clients move through the resistance and blocks that come along with launching and reach new levels of abundance.

It was when I brought these two sides of myself together that things really started shifting – my business finally felt the way I wanted it to feel (while still performing at the level I needed it to), and I paved the way for deep, healing and profound growth.

That’s the basis of Launch Mastery, and I am beyond excited to be sharing this potent masculine-feminine fusion with you.

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Sophie Wood

Our Community Queen

Every sisterhood requires a mother hen, a liaison, and a love-bomb dropper. Sophie is all that and more and is ever so ready to support you in the Launch Mastery community. And she tells me "Launch Mastery is my jam" !

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Melissa Williscroft

Go-To Gal

Customer support is super important to us, which is why we’ve got a dedicated team member to help make your journey as smooth and seamless as possible. If you’ve got a tech issue, a question about your account, or simply want to say hello, the amazing Melissa will be your go-to gal.

As Seen in...

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And listed as one of the top 50 female entrepreneurs to watch in 2017 on Huffington Post

And here’s what people are saying about my
unique launching process…

Most people don't talk about the great amount of stress and insecurity that launching brings up. For me, this was one of the biggest challenges. Working with Kathryn, I realized that everything I was feeling was completely normal. She shared her own personal stories and tips for dealing with the "emotional demons" of launching and shifted my mindset into a positive place. That change in perspective got me through some of the hardest days and I was able to bring my best self into a successful launch. "

-Alison Lumbatis,
Style Challenges.com & Stylegistix

Kathryn has taught me amazing laser focussed strategy that made launching and running my eCourse (and all the challenges that come up with launching!) easy to deal with and I felt fully supported on the journey. You’ll be part of an incredibly supporting, focussed, likeminded group of women who you can share your journey with and learn from.

-Serena Sandstrom, Serenasandstrom.com

Kathryn combines soulful advice, expert business clarity, and laser focus in her programs. Seeing how she runs her own business and getting behind-the-scenes access to her launch strategy and program design has been invaluable to me as I launch my own e-Programs. She has the unique ability to curate a community of like-minded entrepreneurs that provides not only a forum to learn and expand from some amazing women, but that also offers a safe space to share my fears, failures and successes without judgment.
Working with Kathryn has expanded my potential in ways I could not have reached on my own.

-Danielle Omar,
Integrative Dietitian and creator of Nourish and Nourish for Life

Kathryn knows her stuff, She talks strategy and get-it-done-now steps. The perfect combo for the Creative looking for direction to make their ideas come to life.

-Emma Hannan, Lifes Light Photography

Being organised, prepared and having systems in place that you know work and you trust is invaluable when you're launching an online course, which is exactly what Kathryn teaches in her courses. Only that, there's always a spiritual element to Kathryn's work that gives you the extra support needed to keep believing in yourself and the launch process.

- Samantha Hannah, Brand and Personal Stylist

When us women lift other women up,
we can change the world.

That’s the underlying philosophy behind this entire program, and we believe in walking our talk.

That’s why we’re donating $100 from every single enrolment to charities that support victims of domestic violence (including White Ribbon).

Because when we band together, we can create meaningful change.

Got a burning question we haven't answered?

Myself and my team are available throughout the launch period to answer all your questions, so that you can feel 100% confident this is a good investment for your business and future lifestyle.

So please don’t hesitate to send us an email and ask away!

Click the Help button below or email us at admin@kathrynhocking.com

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Most people don't talk about the great amount of stress and insecurity that launching brings up. For me, this was one of the biggest challenges. Working with Kathryn, I realized that everything I was feeling was completely normal. She shared her own personal stories and tips for dealing with the "emotional demons" of launching and shifted my mindset into a positive place. That change in perspective got me through some of the hardest days and I was able to bring my best self into a successful launch.

Alison Lumbatis, Style Challenges and Stylegistix

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So, my fellow creatress, riddle me this:
When you close your eyes and envision your next launch, how does it go down?

Are you tired just thinking about it?

Are you stressed and struggling, pushing harder and harder, getting progressively more tired and disillusioned, and wondering how the hell you’re going to get back on the horse and do it all over again?

Or are you feeling peaceful and spacious? Are you booking in a massage and a beach walk with your bestie, knowing that that’s the best use of your time (and that your systems will support you)? Are you graciously watching the numbers flow in (and your bank balance go up) as you excitedly plan your post-launch treat (Shoes? A fancy dinner?
A holiday? #AllOfTheAbove?)

You have the power to shape your business and your launches so that they fulfil you, not make you freak out or feel awful.

The choice is yours.

The power is yours.

The future is all yours.

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Pssst... Still reading? Still searching? Still not quite sure?

I understand - this program might feel different from anything you've done before. In fact, it SHOULD feel different to anything you've done before - that's the whole point!

Lovely one, if you continue doing your launches in the same way you've always done, you'll continue getting the same results you've always gotten, and feeling the same way you've always felt... so different is good!

I firmly believe that your gut can tell you whether you're ready for this program - in fact you probably already know. So all I want to say here, as a final note, is that it truly is possible for you to feel good as you make money and launch your products. Please know that.

Burnout, exhaustion and depletion are NOT normal.

So whether you choose to join ur or not, I encourage you to open yourself up to a new way of doing business and sharing your gifts with the world. You deserve it. Heck, we all do. And it's time that we, as the women we truly are, rise up and create our new reality.

It's time to change the way we launch!

Kath

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